Activity Based Management

 

         
         

  "Activity Based Management (ABM) is rapidly changing from a staid, annual manufacturing-oriented process into an essential real-time decision component used to assess profitability for new products, channels and customers. With all the talk of revenue optimisation, ABM has been ignored as the other half of profit optimisation" The AMR Research Alert on Enterprise Management, 12th June 2001.

What does it cost to provide your customers with your products or services?

Some elements (like bought-in materials) are easy to identify ... others less so. These other costs are often "hidden" by accounting systems because they are collected and reported by department and then arbitrarily apportioned to products and services. This may have no relationship with the way those costs are incurred.

ABM is a mechanism for ensuring that you have resources that are efficient and cost-effective. Your need may be short-lived with the purpose of achieving a step-change in your costs ... or may be on-going by providing information to drive continuous improvement projects.

Typical decisions that use ABM information include:-

  • pricing products and services to optimise your total profit
  • identifying the most profitable groups of customers on which to focus marketing activity
  • pricing sales from e-commerce channels versus "bricks and mortar" channels
  • what targets to aim for in negotiations based on more detailed and accurate costing information
  • identifying targets for cost reduction that add no value to your business

 

   

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